Writers use Artificial Intelligence in a lot of different ways these days.
It’s perfectly reasonable, and honestly, it’s smart that you want to know whether and how the writers you hire use AI to develop your important business content and marketing materials.
Here’s how I work with AI.
When you hire me to write your copy and content, that’s exactly what you’ll get. Me writing for you.
Hey, AI is great at a lot of things, and I don’t shy away from using it as a really good “writer’s assistant.” Here are some of the things AI really helps with:
- Transcribe interviews.
- Summarize articles, web pages, or videos.
- Research topics and find reputable sources.
- Supply intel on competitors’ strengths and weaknesses.
- Provide insights into a target market; particularly what motivates them to buy.
- Generate ideas for creative concepts or content topics.
- Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc. to use in the copy.
- Review a draft and recommend edits and improvements.
- Proofread for typos, grammar, and other errors.
- Anticipate your customer’s objections and point out those that haven’t yet been addressed in the copy.
- Play the role of your customer and tell me how persuasive the copy is from that POV. (The next best thing to testing the copy live!)
What I won’t do is ask AI to compose your materials, edit it a bit, and submit it to you as my final work. You can do that yourself! I also won’t input your proprietary materials or confidential information into AI without your approval.
The fact that you’re reading this right now tells me you know straight AI-generated content and copy might be okay, but you want better than okay. Much better.
It’s clear you know you need a skilled human writer to provide perspective and inject emotional intelligence into the materials you present to the world. Materials you depend on to resonate with your (also human) existing and prospective customers.
Finally, you always have the final say in how comfortable (or not) you are with my use of AI when we work together.